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Fiona Price

Fiona Price during filming at Mark Tomlinson's polo yard

Profile

  • Age: Timeless, in my mind!
  • Favourite Horse: Ginny Elliot's boys... Priceless, Nightcap & Master Craftsman
  • Greatest Moment: Not so much 'greatest' as 'defining', eg. setting up my first business in 1988, selling it in 2004; rowing in Commonwealth Games in 1986; doing my first (and only) Intermediate event; being on The Today Programme; running a marathon in the heat in Australia; talking to a live audience of 2000; keeping my body under control and my wits about me when I amputated a finger; raising the money to start Horse Hero!
  • Words of Wisdom: Be passionate about what you do, be guided by your instinct, be true to yourself
  • Star Sign: Aquarius
  • Essential Piece of Kit: Tenacity, committment and not compromising your standards!
  • Aim for 2010: To let more people know about Horse Hero and get out eventing!
  • Hero or Heroine: All those with heart, courage and wisdom

Biography

I started out in the financial sector, having graduated with a degree in Psychology and an MBA. The only reason I did the MBA was to get to London to train with the British Rowing Squad. It was a shock to find myself in the City as I was maths phobic and the only MBA graduate (or so I thought) who couldn't read a balance sheet! However, it turned out to be very interesting and I found myself focused on providing financial advice for women, something unheard of at the time. I set up my first business at 28. After selling it 18 years later, I had a more varied career being a non-executive director on various Boards in different sectors, which gave me a new take on business.

However, having said I would never start my own business again, I wanted to move into media, especially TV or video. So I set up a video website for business women called Diva Biz which launched in September 2007. This involved interviewing top business women and gaining an insight into their lives and their business wisdom. Horse Hero overlapped this as it took two years to come to fruition but it is a 24/7 proposition now, so I had to drop Diva-Biz. I'm really excited to be doing something finally which combines my passion for horses and my business experience!

Outside work, I event time permitting. I've also trained as a healer which I use on my animals and me. I was an elite oarswoman many years ago and rowed for Wales in the 70's and 80's, including the 1986 Commonwealth Games where I narrowly missed out on a medal. I won the Home International in a coxless four and took silver twice at the National Championships in a pair. So sport has always been a big part of my life. I also have a full motorbike licence and intend to be a born-again biker one day! My thoughts on horses, well, quite simply, horses are my heroes! They've taught me a huge amount about myself, they've been my best friends and I've had endless fun learning with them. They are my meditation, my joy and my peace!

(For more, there is an interesting article on Fiona on The Next Woman website.)

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